Health and happiness. *as individuals and as a society*

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Not just the happiness of our favorite club winning, but the joy of being surrounded by like-minded people – other fans, friends, and family. Our community.

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Research shows social connections are important for our overall well-being. And that they DIRECTLY matter for our happiness and health.

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Football has always brought people together. And while we all might travel to the stadium by different means, wear our club pride in different ways, or cheer at different volumes – it is the game that brings us together, and it is our stories about the game that bind us.

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But then…the pandemic hit - our stadiums emptied, and many of those stories disappeared, changed, and were harder than ever to experience and share.

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This project is meant to promote and inspire more social cohesion - through the sharing of stories about the game we love.

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So...Why? (this project) Put simply – because we need it.

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Dr. Vivek Murthy, former Surgeon General of the United States, recently wrote: “Loneliness and weak social connections are associated with a reduction in lifespan similar to that caused by smoking 15 cigarettes a day.” Yes - “loneliness and a lack of social connections are as lethal as smoking 15 cigarettes a day.”